Meeting Customer Expectations with eCommerce and Customer Data Solutions from SAP

The client is a family-owned, relationship-oriented business grossing more than $6 billion in annual sales and one of North America’s largest distributors of wine and spirits. 

To reshape the customer experience for the bars, restaurants, groceries, and liquor stores it serves, the company set out to offer its customers the self-service capabilities required to meet customer expectations for the flexibility to place orders 24/7. 

With a strong personalized success plan from experts, the client was impressed by the comprehensive functionality in SAP Commerce Cloud and customer data solutions from SAP, making the decision to invest in the solutions as the foundation for its eCommerce business. 

Using SAP Commerce Cloud with customer data solutions from SAP as the foundation for its eCommerce website, the client is now offering a consumer-like shopping experience for B2B customers. It allows licensed retailers to browse, research, shop, and order products that they are licensed to sell from its comprehensive portfolio, while customers can browse thousands of products, read product reviews, and order directly from their search results. 

SAP Commerce Cloud allows the client to gain more insights, so it can serve customers how and when they want to be served. This means the distributor is there for restaurants when they are replenishing their supplies at the start of a busy day, and the company is still available when bartenders want to place their orders at the end of a late night. 

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This case study was provided by SAP for value-added resellers like Crescense. Contact our team for more information about eCommerce and customer data solutions from SAP today.