Putting eCommerce Business Users First with SAP’s Modern Data Fabric

The client, one of Europe’s leading online fashion retailers, is redefining how data empowers business decision-making. Serving more than 10 million customers across 16 countries, the company depends on timely, trusted insights to stay ahead of evolving consumer preferences and competitive market dynamics. 

As the company grew, its data landscape became increasingly complex. Enterprise data was distributed across three separate data warehouse solutions, creating reporting bottlenecks and placing heavy demands on IT. Business users relied on static, IT-generated reports, limiting agility and slowing access to critical insights. The company set out to modernize its data foundation and shift toward a self-service analytics model that would put actionable insights directly in the hands of the business. 

With SAP’s modern data fabric, namely SAP BW/4HANA alongside SAP Datasphere, the client established a unified foundation capable of integrating SAP and third-party data sources at scale. The new environment delivers high-performance analytics while preserving essential business context and logic. Business teams across finance, sales, logistics, and customer service can now define and access the information they need when they need it. 

With a modern data foundation in place, the client is now operating as a truly data-driven enterprise. Looking ahead, the company is exploring SAP Business Data Cloud, SAP Analytics Cloud, and SAP Business AI to further streamline data management, expand planning capabilities, and unlock new efficiencies, ensuring it continues to inspire customers through innovation. 

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